Tuesday, February 26, 2008

Karl Marx as AD MAN

Nigel Beale writes at the Guardian Unlimited that Karl Marx could have been the best advertising man of all time. Beale takes a look at the Communist Manifesto as ad copy and gives his take.

"First off, it doesn't waffle. It goes straight to the point. It's specific. It contains facts. It's enthusiastic, memorable and brutally honest. It speaks to its audience with passion and understanding. It attracts attention. It is concise and easily understood. Its message is straightforward and unambiguous. It eloquently expresses the major concern of its target audience, and provides a compelling solution."

What I enjoyed the most from this article was Beale's contention that the Manifesto's real purpose was to "brand" Communism, correctly.

1 comment:

aoc gold said...

The Star

Twinkle, twinkle, little star!

How I wonder what you are,

Up above the world so high,

Like a diamond in the sky.


When the blazing sun is gone,

When he nothing shines upon,

Then you show your little light,

Twinkle, twinkle all the night.

The dark blue sky you keep

And often thro' my curtains peep,

For you never shut your eye

Till the sun is in the sky.


'Tis your bright and tiny spark

Lights the traveler in the dark;

Though I know not what you are
Twinkle, twinkle, little star!

-----by aoc power leveling