Tuesday, February 26, 2008

Karl Marx as AD MAN

Nigel Beale writes at the Guardian Unlimited that Karl Marx could have been the best advertising man of all time. Beale takes a look at the Communist Manifesto as ad copy and gives his take.

"First off, it doesn't waffle. It goes straight to the point. It's specific. It contains facts. It's enthusiastic, memorable and brutally honest. It speaks to its audience with passion and understanding. It attracts attention. It is concise and easily understood. Its message is straightforward and unambiguous. It eloquently expresses the major concern of its target audience, and provides a compelling solution."

What I enjoyed the most from this article was Beale's contention that the Manifesto's real purpose was to "brand" Communism, correctly.

Monday, February 18, 2008